Case Study: Drees & Sommer UK achieves a confident brand evolution with Influential

Drees & Sommer UK retains 100% of clients with Influential

Drees & Sommer UK faced the challenge of managing its acquisition of AA Projects, which required more than a simple rebrand. The goal was to phase out the AA Projects name while reassuring stakeholders that the qualities of the acquired firm would be enhanced within the larger global organization, aiming for full client retention. The vendor, Influential, was engaged to provide a communications strategy that would address stakeholder uncertainty, ensure internal cohesion, and clearly position the new entity in a competitive market.

Influential developed a multi-channel campaign using public relations, creative development, and digital engagement. The solution included sector-specific media outreach, thought leadership content, and targeted LinkedIn campaigns to emphasize continuity and new capabilities. The results successfully positioned Drees & Sommer UK as a confident evolution, achieving the core objectives of 100% client retention, attracting new prospects, and maintaining high team morale throughout the transition.

Drees & Sommer UK