Case Study: Cheshire and Merseyside Public Health Collaborative increases vaccine uptake among young adults with Influential

CHAMPS reaches over 7 million people with Influential

The Cheshire and Merseyside Public Health Collaborative (champs) faced the challenge of increasing Covid-19 vaccine uptake among 20-30 year olds by dispelling the myth that young people were immune to the virus. To engage this demographic, Influential developed a targeted public relations strategy that required a powerful, resonant narrative.

Influential leveraged the power of storytelling by sourcing a compelling case study of a young woman battling long COVID. They shared her story using a strategic multi-platform PR approach. The campaign achieved remarkable results, reaching over 7 million people through national TV, radio, and print coverage. This successfully shattered misconceptions and inspired the target demographic to get vaccinated.

Cheshire and Merseyside Public Health Collaborative (champs)