Case Study: PowderPeaks builds its first influencer seeding strategy with Influencity

How Influencity helped PowderPeaks initiate their first influencer seeding strategy

PowderPeaks, a Vancouver-based online retailer of snowboard gear, faced challenges in sourcing and vetting the right influencers for effective campaigns. Their manual processes were time-consuming and yielded poor results. They also struggled with seasonal demand and engaging their younger audience with new, lower-priced products. They turned to Influencity to find a more efficient solution.

Using Influencity's platform, PowderPeaks leveraged its AI-powered search and Influencer Relationship Management (IRM) tools to quickly find and vet a large pool of niche influencers. They also used a landing page to recruit influencers from their existing followers. This strategy drastically reduced search and vetting time by 77% and 70% respectively. The resulting seeding campaign achieved a 64% influencer response rate, nearly double the industry average, and generated significant authentic content to boost pre-season engagement and sales.

PowderPeaks