Case Study: Sony Music boosts TikTok buzz for Shakira’s 'Me Gusta' with The Influencer Marketing Factory

Sony Music drives 12 million hashtag reach with The Influencer Marketing Factory

Sony Music hired The Influencer Marketing Factory to run an influencer marketing campaign to promote Shakira and Anuel AA's new song, "Me Gusta."

The Influencer Marketing Factory's solution was to contract six TikTok influencers across two countries to create videos recreating Shakira's eye makeup. The campaign, which leveraged influencers with a combined 39.5 million followers, generated 12 million hashtag views, 19,100 user-generated videos, 6.9 million video views, and 1.17 million likes.

Sony Music