Case Study: TomTom Engages Hard-to-Reach Truckers with Influencer Marketing Agency

TomTom - Customer Case Study

TomTom worked with Influencer Marketing Agency to promote its GO PROFESSIONAL sat-nav device for large vehicles. The challenge was reaching truck drivers, a notoriously hard-to-reach audience that can spend up to 56 hours a week on the road, making traditional marketing difficult.

Influencer Marketing Agency solved this by recruiting 18 micro-influencers—European truck drivers themselves—as brand ambassadors to share authentic content about their GO PROFESSIONAL experience. The campaign generated 1.1M impressions, a 7.3% engagement rate (more than 2x the industry standard), 50,300+ engagements, and a 133% ROI.

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