Case Study: Mercado Libre boosts prime-time TV buzz and social engagement with Influencer Marketing Agency

Mercado Libre boosts TikTok and Instagram followers by 9,570% with Influencer Marketing Agency

Mercado Libre, a major e-commerce platform, partnered with Influencer Marketing Agency to elevate its brand presence and stand out in a saturated social media market. Their challenge was to creatively reach a broader, tech-savvy audience during the highly-viewed 2023 season of Got Talent Argentina.

Influencer Marketing Agency created a unique brand ambassador, the "Mercadolibrólogo," an e-commerce searching expert. This character was infiltrated onto the Got Talent stage, making five prime-time appearances that showcased the platform's ease of use. The social-first campaign amplified this presence online, resulting in 18.4 million viewers engaged, 308k social interactions, and a 9,570% increase in followers on TikTok and Instagram.

Mercado Libre