Case Study: NorthBay Healthcare achieves 91% location and 97% physician listing accuracy and a 14% web traffic lift with Influence Health's turnkey managed directory services

NorthBay Healthcare - Customer Case Study

NorthBay Healthcare faced outdated and inconsistent online directory listings, limited staff capacity, and steep directory-specific learning curves that made correcting provider and location data impractical. To address this, NorthBay engaged Influence Health’s fully-managed directory listings services — a combined technology platform and turnkey managed marketing service — to take over claiming, correcting, and maintaining their online listings and NPI physician data.

Influence Health implemented its directory listings management solution across 100 managed listings, relieving NorthBay’s team and providing tracking reports. The engagement delivered measurable gains: 91% location accuracy, 97% physician accuracy, 97 increased keyword variations for visibility, and a 14% increase in web traffic, demonstrating clear operational and marketing impact from Influence Health’s services.

NorthBay Healthcare

Sarah Jewel

Director of Business Development