Case Study: Large Integrated Health System achieves 21% increase in Google Local visibility and 90% listing accuracy with Influence Health

Large Integrated Health System - Customer Case Study

Large Integrated Health System, a Midwest health system, was overwhelmed by slow, manual local listings management handled by a small media-buying agency—verification delays, heavy effort to claim listings, and limited internal manpower led to errors (notably Google showing the heart center’s phone as the main hospital line) and patient/staff confusion. They engaged Influence Health and its local listings management solution, a technology platform plus fully managed turnkey service, to centralize and fix their directory presence and educate their team.

Influence Health claimed and transferred directory accounts, established a single source of truth for NAP and descriptive data, formatted and submitted listings through APIs and directory-specific processes, and provided ongoing management and communication. The effort delivered measurable impact: a 21% increase in Google Local ranking visibility, 90% accuracy by location and by physician, a 38% rise in website clicks, 145% more clicks to view directions, and a 35% increase in mobile click-to-call, while reducing the system’s operational burden.