Case Study: Henry Ford Health System achieves 98% location accuracy and +29% converting web traffic with Influence Health

Henry Ford Health System - Customer Case Study

Henry Ford Health System faced widespread incorrect local directory and physician listings—stemming from bad NPI data and data aggregators—and lacked internal resources to correct listings or fully manage online reputation. To address missed patient calls and poor referral routing, Henry Ford engaged Influence Health and its Digital Presence Management solution to audit and fix listings and centralize reputation work.

Influence Health deployed a three-phase program to claim, cleanse, optimize and continually monitor 1,200+ listings and bring reputation management into a single platform. The work delivered measurable gains: locations accuracy 98%, physician accuracy 93%, visibility increased for 193 keyword variations, converting web traffic up 29%, improved average review scores and more reviews, reduced incorrect-directory inquiries, and stronger local search rankings. Influence Health continues to manage and optimize Henry Ford’s listings and online reputation.

Henry Ford Health System

Shelia Acker

Director of Marketing & Customer Relationship Management