Case Study: Platte Valley Medical Center achieves 700+ event registrations and stronger women's health engagement with Influence Health

Girls’ Night Out Event Gets Results At Platte Valley Medical Center

Platte Valley Medical Center (PVMC) in Brighton, Colorado sought to boost awareness of its women’s services and create a personal, engaging way for women to learn about health. To reach its goal of registering at least 600 women for a Girls’ Night Out event, PVMC engaged Influence Health and its PERSUADE services to run a 45-day social media campaign (including targeted Facebook ads) alongside print and direct-mail promotion.

Influence Health’s PERSUADE campaign and multi-channel promotion helped PVMC exceed its goal with 700 registrants and 60 on a wait list; 52% of attendees had never been to a hospital event before. Measurable results included a 1.143% click-through rate, $17.88 cost per lead, 100% of leads calling the tracked phone number, and strong downstream impact (72% likely to make a lifestyle change, 67% have scheduled or will schedule follow-ups, and 75% hold a more favorable opinion of the hospital).

Platte Valley Medical Center