Case Study: EvergreenHealth achieves a responsive website and increased traffic with Influence Health

EvergreenHealth - Customer Case Study

EvergreenHealth faced an overwhelmed marketing team with a single webmaster managing nine sites (including two hospital sites and a physician ACO site) and an inefficient desktop-plus-separate-mobile setup that risked errors and hurt search performance as mobile use rose. In January 2015 EvergreenHealth partnered with Influence Health to implement a scalable, responsive web design and move hosting to Influence Health so the team could update one source of content and gain real-time control over site design and search functionality.

Influence Health migrated hosting, handled content migration with 1:1 redirects, implemented responsive design, strengthened site search, improved navigation (including “find a physician” and patient portal placement), provided training, and deployed modules like channel management and Authorize.net. The results exceeded expectations: sessions +9.32%, new users +7.67%, organic search +13.82%, big gains in younger and older demographics (sessions 18–24 +22.98%, 65+ +13.12%), and device increases (desktop +11.21%, tablet +2.61%, phone +8.24%), while eliminating the separate mobile site and improving editorial efficiency for EvergreenHealth. Influence Health’s platform and support were key to these measurable improvements.

EvergreenHealth