Case Study: Carilion Clinic achieves 47% more local impressions and 71% more website clicks with Influence Health

Carilion Clinic Used Clean Provider Data to Improve Local Listings & Increase Conversions

Carilion Clinic, a Roanoke, Virginia–based health system serving nearly 1 million residents across 7,500 sq. miles, struggled with inaccurate local and provider listings across third‑party sites that hid nearby locations, drove patients to call wrong numbers, and reduced website traffic. To improve discovery in Google and other key directories, Carilion partnered with Influence Health for a local listings management and data‑cleanup program.

Influence Health ingested Carilion’s location and provider data via an automated XML feed, published verified listings across major general and healthcare directories, and optimized entries with photos, hours, and other details. Within 30 days practice visibility rose from 162 to 226 and accuracy from 33% to 93%; provider visibility rose from 272 to 522 and accuracy from 24% to 62%. Year‑over‑year (Sept–Nov 2017 vs 2016) total impressions increased 47% (≈500,000 more), click‑to‑website conversions +71%, click‑to‑call +42%, and directions +12% — measurable gains driven by Influence Health’s cleanup and ongoing updates.

Carilion Clinic

Cathy Miles

Senior Consultant