Case Study: Bon Secours Hampton Roads Health System achieves major local-search visibility, listing accuracy, and increased clicks with Influence Health

Bon Secours Hampton Roads Health System - Customer Case Study

Bon Secours Hampton Roads Health System, a regional network with multiple hospitals, outpatient sites, 19 physical therapy centers and nearly 200 providers, faced widespread inaccurate and outdated online listings that tied up its four-person marketing team. To regain control of local search presence and accuracy, Bon Secours engaged Influence Health for outsourced local listings management, monitoring and digital listings optimization.

Influence Health audited and monitored 244 listings across Bing, Yelp, Foursquare, Healthgrades, Vitals and Google Maps, educated the internal team, and rolled out prioritized corrections for facilities, physicians and practice locations. The results from Influence Health included hospital listing accuracy rising from 7% to 86% in 30 days and provider accuracy improving from 11.65% to 65% in four months; local visibility and ranking gains; and strong engagement lifts (total impressions +38% year‑over‑year, clicks‑to‑website +43%, click‑to‑call +63% and get‑directions +106% in the reported period).

Bon Secours Hampton Roads Health System

Lynne Zultanky

Administrative Director, Marketing & Public Relations