Case Study: the Design Museum drives exhibition awareness and ticket sales with Influence Digital

the Design Museum drives 3.48M impressions with Influence Digital

The Design Museum partnered with the social media agency Influence Digital to raise awareness and drive ticket sales for its "More Than Human" exhibition. The challenge was to amplify the exhibition's message of rethinking the relationship between design and the natural world, sparking curiosity and conversation among audiences passionate about design and sustainability.

Influence Digital implemented a two-phased digital strategy using Meta, TikTok, Google PMax, and LinkedIn. The solution began with an awareness phase using video-led creative to build intrigue, followed by a conversion phase to drive sales. The campaign utilized the exhibition's striking visual identity across paid and organic assets, supported by micro-influencer collaborations. Influence Digital delivered exceptional results, including 3.48 million impressions, a 26.45% view-through rate (51% above benchmark), and a cost-per-acquisition of £2.43 (56% below benchmark).

the Design Museum