Case Study: eOne achieves best-in-class paid campaign results with Influence Digital

eOne drives 6.5M reach and 22% view-through rate with Influence Digital

eOne Films sought to generate significant awareness and drive ticket sales for their film, *The Woman King*, targeting a young, diverse audience. The challenge was to break through the noise and create an unignorable campaign. Influence Digital was engaged to execute a paid media strategy, with a particular focus on leveraging TikTok for Business.

Influence Digital implemented a full-funnel paid media plan across Instagram, Facebook, and TikTok, utilizing Spark Ads and a mix of behind-the-scenes exclusives and credibility-boosting content. The campaign successfully generated a 6.5M reach and a 22% view-through rate, contributing to the film's strong box office performance of 4.3M and earning "best in class" recognition from TikTok for Business. The results surpassed all KPIs, demonstrating the effectiveness of the solution provided by Influence Digital.

eOne