Case Study: Counter Terrorism Policing helps make live music spaces safer with Influence Digital

Counter Terrorism Policing reaches millions and boosts reporting awareness with Influence Digital

Influence Digital partnered with Counter Terrorism Policing to address the challenge of communicating vital safety information to young people aged 16-24 at live music events. The goal was to empower event-goers to report suspicious activity without causing fear or panic, requiring a campaign that could break through the noise of a fun environment with a serious message.

The solution was a creative, social, and out-of-home (OOH) campaign titled #BeSafeBeSound, which used a bold, inclusive aesthetic and music-themed messaging with double meanings like "Don’t dance around it." Influence Digital's campaign was endorsed by major UK festivals and reached millions of fans. Results showed that 81% of surveyed individuals were encouraged to trust their instincts, and 75% understood how to report suspicious activity.

Counter Terrorism Policing