Case Study: StarTree achieves a 3.17x boost in pipeline conversion with Influ2

StarTree boosts pipeline conversion 3.17x with Influ2

StarTree, a leading real-time analytics company, needed to align its marketing and sales teams to drive revenue. Their challenge was to precisely target only decision-makers within their ideal customer profile to eliminate ad budget waste and to provide their sales team with actionable engagement data to prioritize outreach. They partnered with the vendor Influ2 to implement a contact-level advertising solution.

Influ2 enabled StarTree to execute a three-layer solution: aligning target audiences with sales, creating personalized ad journeys for each buyer, and providing sales with real-time engagement notifications. This strategy provided the sales team with intent data to focus their efforts. The result was a 3.17x increase in conversion rates for new opportunities influenced by the ads compared to cold outreach.

StarTree