Case Study: Quantexa boosts pipeline by 5.2x with Influ2

Quantexa boosts pipeline 5.2X with Influ2

Quantexa, a data analytics company, faced the challenge of draining resources and little return from their traditional marketing tactics when engaging large B2B enterprises. Their complex sales processes required a more effective strategy to accelerate pipeline growth without wasting money. This led them to the vendor Influ2 and its contact-based advertising solution.

Influ2 implemented a targeted, contact-level advertising approach that integrated seamlessly with Quantexa's existing tech stack, including HubSpot. The solution included deal-based marketing campaigns to reach specific stakeholders with personalized ads. The results were a 4.53x higher conversion rate versus cold outreach, a 5.2x boost in pipeline generation, and an 837% return on investment, solidifying Influ2 as a key driver of Quantexa's revenue growth.

Quantexa