Influ2
15 Case Studies
Case Study: Optimove drives 100% pipeline influence with Influ2
A Influ2 Case Study
Optimove drives 100% pipeline influence with Influ2
Optimove, a customer relationship management (CRM) platform, faced a challenge in engaging executives at their target accounts. Their traditional top-of-funnel marketing strategies were inadequate for capturing the attention of CEOs and closing enterprise deals. They needed a solution from Influ2 to precisely target decision-makers and provide actionable insights to align their marketing and sales efforts.
Optimove implemented Influ2's Contact-Level Advertising to create highly customized ads exclusively for specific executives. This solution provided person-level engagement data, which was integrated into their CRM via HubSpot and Zapier to empower the sales team. The results included a 2x lift in ad performance and Influ2 influencing 100% of their pipeline deals by providing valuable insights for personalized sales outreach.
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