Case Study: MarketBridge Scales Contact-Level Ads and Boosts Pipeline with Influ2

MarketBridge grows pipeline 6x with Influ2

MarketBridge, a growth marketing agency, faced the challenge of scaling its clients' account-based marketing efforts without losing precision. Traditional ABM tools were falling short, and they needed a solution to surgically target specific stakeholders, deliver actionable engagement signals, and seamlessly integrate with diverse tech stacks. This led them to partner with Influ2 for its contact-level advertising platform.

Using Influ2, MarketBridge implemented a scalable framework for precision targeting. The solution enabled them to launch persona-based ad journeys, deliver real-time engagement signals directly to sales teams, and gain clear insights to optimize campaigns. The results were significant, including a 41% increase in deal velocity and 6x more accounts entering the active pipeline for their clients. Influ2 provided MarketBridge with the tools to connect marketing efforts directly to revenue.

MarketBridge