Case Study: One Door achieves a 21% lift in demos with Influ2

HOW ONE DOOR’S PERSON-BASED ADVERTISING APPROACH HELPED DRIVE ITS MARKETING INFLUENCED PIPELINE

One Door, a leading visual merchandising platform for retailers, needed a better way to reach the small buying groups that mattered most inside large target accounts. Traditional digital advertising generated clicks, but it didn’t clearly show whether the right decision-makers were actually engaging, making it difficult to support long sales cycles and justify ad spend. One Door turned to Influ2 for Contact-Level Advertising.

Using Influ2’s Contact-Level Advertising approach, One Door delivered tailored ads to specific personas within target accounts and customized creative by role and retailer name. The result was a 21% year-over-year increase in product demos, a 62% YoY lift in MQLs, a 66% increase in branded searches, 70% of pipeline influenced by marketing, and a 340% increase in CTR from customized ads.

One Door

Ken Kuperstein

Vice President Marketing