Case Study: Hexaware quadruples sales-ready leads with Influ2

Hexaware quadruples sales-ready leads with Influ2

Hexaware, a global IT consulting and outsourcing company, faced a challenge in its marketing strategy. Despite using data-driven approaches, they were unable to reach prospects on a one-to-one basis and lacked detailed person-level campaign analytics. This limitation hindered their ability to deliver relevant ads across the sales funnel and identify purchase intent, which was crucial for increasing sales velocity.

To address this, Hexaware partnered with Influ2 to implement its Contact-Level Advertising solution. This allowed them to engage decision-makers at target accounts and gain comprehensive person-level analytics. By leveraging these insights to create hyper-targeted marketing assets, Hexaware achieved impressive results. The collaboration with Influ2 led to a remarkable 4x increase in sales-ready prospects, reaching tens of thousands of target prospects monthly with a 10x increase in ad frequency.

Hexaware