Case Study: CipherHealth achieves an 83% increase in influenced pipeline with Influ2

CipherHealth boosts pipeline 83% with Influ2

CipherHealth, a patient-centered communications company, needed a unified approach to target key decision-makers within complex healthcare buying committees to align sales and marketing for new business and expansion. They partnered with Influ2 and its contact-level advertising solution to precisely reach these individuals and provide detailed engagement insights for their sales team.

Using Influ2, CipherHealth implemented a strategy of advanced contact-level targeting and personalized ad journeys based on buyer intent. This solution, integrated with their sales tools, led to an 83% increase in pipeline, a 20% rise in influenced revenue, and an exceptional ROI of $122.70 for every dollar spent. Influ2 enabled them to successfully engage executive champions and drive meaningful growth.

CipherHealth