Case Study: Cato Networks boosts enterprise engagement with Influ2

Cato Networks reaches 70% of target audience with Influ2

Cato Networks, a provider of cloud-first secure networking infrastructure, faced challenges when expanding into the large enterprise segment. They struggled to access and engage the small group of key decision makers, leading to poor content response and low sales engagement despite generating deal flow. To address this, they turned to vendor Influ2 for a solution using Contact-Level Advertising (PBA).

Influ2 implemented a Contact-Level Advertising approach, allowing Cato Networks to precisely target individuals from their ideal customer list with valuable, ungated content. The results were significant, with a 60-70% audience match rate and the re-engagement of cold prospects. The campaigns reached 9,583 targets, generated 411,000 impressions, and ultimately created new sales opportunities, proving the effectiveness of Influ2's PBA strategy for the enterprise segment.

Cato Networks