Case Study: Bonterra achieves 2x higher win rates and stronger sales-marketing alignment with Influ2

Bonterra doubles win rates with Influ2

Bonterra, a leading social good software company, struggled to prove its ABM efforts were reaching actual decision-makers within target accounts. Their account-level advertising generated web traffic but failed to provide clarity on who was engaging, making it difficult to align with sales and prove marketing's impact. This challenge led them to the vendor Influ2 and its contact-level advertising solution.

Influ2 enabled Bonterra to build a contact-level engagement engine, targeting specific individuals rather than just accounts. This shift provided measurable buyer signals that were integrated directly into their sales workflow via Slack and Salesloft, ensuring timely and relevant follow-up. The solution delivered significant results for Bonterra, including an 80% reach of target buying committees, a 2x higher win rate, a 2.5x increase in deal value, and a 907% ROI.

Bonterra