Case Study: Amplitude achieves 5.6x ROI on ad spend with Influ2

Amplitude drives 5.6X ROI on ad spend with Influ2

Amplitude, a leading provider of product intelligence, was struggling to convert marketing leads into sales opportunities. Their digital advertising, which targeted broad personas, was not effectively reaching key decision-makers. The company turned to Influ2 for a solution to this challenge.

By implementing Influ2's Contact-Level Advertising platform, Amplitude focused 100% of its ad spend on specific individuals within target accounts. This strategy achieved a 56% match rate with its core buying group and provided valuable engagement data. The campaign from Influ2 generated a 5.6x return on advertising spend by enabling highly personalized follow-ups and significantly improving sales and marketing alignment.

Amplitude