Case Study: a global IT consulting firm drives $42.7M in influenced wins with Influ2 contact-level ads

a global IT consulting firm drives $42.7M in influenced wins with Influ2

A global IT consulting firm was struggling with its account-based marketing (ABM) strategy, as its existing platform only provided account-level data with no visibility into which specific individuals were engaging. This lack of contact-level clarity created a frustrating disconnect between marketing efforts and sales execution, leading leadership to question the ROI of their ABM investments. They turned to Influ2 to find a solution that could offer precision and prove marketing's impact.

Influ2 provided its contact-level advertising platform, which replaced ambiguity with precise targeting and real-time engagement alerts. The solution enabled the firm to identify exactly who was engaging with ads and trigger immediate sales follow-up. As a result, the Influ2-powered strategy influenced $42.7 million in wins over seven months, achieved a 51x ROI, and drove nearly one in seven targeted decision-makers to click on their ads.