Case Study: Total Home Supply doubles organic traffic and revenue with Inflow

Technical SEO Gets This eCommerce Site Back on Track

Total Home Supply, an eCommerce retailer selling home and business products, migrated from Volusion to Mozu and then saw a sharp drop in organic traffic, transactions, and revenue after the move. The new platform’s technical limitations, along with thinner content and Google’s Panda 4.2 rollout, made it hard for the site’s product and category pages to be properly crawled and indexed.

Inflow implemented technical SEO fixes for Total Home Supply, including converting JavaScript-based pagination to static URLs, blocking paginated URLs via robots.txt, pruning low-value category and product pages, and improving on-page content across hundreds of pages. As a result, organic traffic rose from about 16,000 monthly visits in March to more than 30,000 in July 2016, and organic revenue in July 2016 doubled year-over-year versus July 2015.

Total Home Supply