Case Study: Tactipup lowers CPA and boosts ROAS with Inflow’s Google Shopping strategy

Tactipup cuts CPA from $46 to $7 with Inflow

Tactipup, a custom gear and accessories retailer, was facing a high cost per acquisition and a low return on ad spend for its Google Shopping campaigns. The vendor, Inflow, identified that many first-time visitors were in a research phase with low buying intent, which was driving up costs.

Inflow implemented a structured Google Shopping campaign solution that utilized audience lists for remarketing. They bid more aggressively on past site visitors and newsletter subscribers while using negative keywords to exclude irrelevant searches. This strategy, executed by Inflow, lowered the cost per acquisition from $46 to $7 and increased the return on ad spend from 395% to 1019%.

Tactipup