Case Study: Tactipup achieves 59% higher site revenue with Inflow’s integrated PPC and paid social strategy

Tactipup boosts total site revenue 59% with Inflow

The customer, Tactipup, a military accessories eCommerce brand, faced challenges with scaling online sales during their slow winter season on a limited budget. Their previous paid social advertising efforts had been lackluster, so they turned to vendor Inflow for paid social advertising services to build a custom strategy.

Inflow's solution involved building targeted Facebook audiences for specific products and leveraging new Google campaign types for paid search. The results were significant, including a 59% increase in total site revenue, a 500% increase in paid social revenue, and a 94% increase in paid search revenue, all achieved for Tactipup on a smaller advertising budget.

Tactipup