Case Study: Shore Excursions Group achieves 1,333% profit margin growth with Inflow

Restarting Google Ads Campaigns for 1,000% Increase in Profit Margin

Shore Excursions Group, a cruise tour provider and long-time Inflow client, faced the challenge of relaunching Google Ads after nearly two years of pandemic-related pause. They needed to restart paid search successfully in a changed market while focusing on profitability, especially their commission threshold/profit margin.

Inflow rebuilt the PPC program by reviewing historical data, analyzing the post-COVID cruising landscape, and updating outdated ads and bidding strategies to current Google Ads standards. Six months after the relaunch, Inflow delivered a three-year-high ROAS of 18.73x, a 1,333% increase in profit margin, and consistent month-over-month profitability, even with a 157% increase in spend.

Shore Excursions Group