Case Study: Simms Fishing achieves 126% growth in organic traffic with Inflow

Moving From Magento to Shopify Leads to 126% Increase in Organic Traffic

Simms Fishing partnered with Inflow’s SEO team while preparing a migration from Magento to Shopify, with the goal of improving non-branded search visibility and expanding beyond strong branded traffic. The challenge was that Magento limited SEO flexibility and made it harder to build the category structure and content needed to compete for more long-tail keywords.

Inflow handled the migration by fixing technical issues, analyzing non-brand keyword opportunities, and creating new collection pages for specific product categories like hoodies, T-shirts, flannels, and different shoe types. Inflow also optimized URLs, metadata, internal links, and on-page copy, resulting in a 5,642% increase in non-brand category page traffic, a 1,095% increase in non-brand keyword footprint, and a 126% year-over-year increase in organic traffic.

Simms Fishing