Case Study: AllClear ID Guarantee achieves a 14% sales conversion lift with Inflow

How to Increase eCommerce Conversion Rates with Identity Theft Protection Seals

AllClear ID Guarantee wanted to make its identity protection trust seal more effective at driving eCommerce sales for CookiesKids.com, but its standard placement on cart and checkout pages wasn’t generating enough impact. Inflow tested ways to better position the seal and related security elements, adding clearer context so customers would understand the benefit and trust value of the AllClear ID Guarantee product.

Inflow implemented the AllClear ID Guarantee seal across more prominent site pages, paired it with recognized trust badges, removed less effective badges, and tested copy variations such as “Your Identity is Protected.” The winning version produced a 14% lift in overall website sales conversion rate, including a 30% increase from organic traffic and a 16% increase from paid traffic.

AllClear ID Guarantee