Inflow
43 Case Studies
Case Study: HomeScienceTools achieves organic traffic recovery after BigCommerce migration with Inflow
A Inflow Case Study
How to Improve SEO When Moving to BigCommerce
HomeScienceTools moved its website from Magento to BigCommerce in late 2017, gaining better analytics and personalization but suffering an unexpected drop in SEO and organic traffic. To address that decline and the complexity of hosting a large Learning Center, HomeScienceTools engaged Inflow to diagnose migration issues and advise on content and redirect strategy.
Inflow moved the Learning Center to a WordPress-powered subdomain, helped prioritize and implement thousands of critical product-page redirects, and led a content-pruning effort (removing, deindexing, or consolidating low-performing pages and improving top articles). Those fixes recaptured lost link equity and reversed the decline—HomeScienceTools has seen steady SEO recovery and is trending toward its best year ever for organic traffic as a result of Inflow’s work.
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HomeScienceTools
Brandy Hansen
Marketing Director