Case Study: CB World achieves increased organic traffic and revenue with Inflow

CB World - Customer Case Study

CB World, a major online retailer of radios, antennas, mounts, and CB accessories, was struggling with a neglected blog that was adding little value and likely holding back site performance. Inflow reviewed the site and identified that the blog had limited ROI, with only a few posts worth keeping and many lower-quality URLs creating unnecessary clutter.

Inflow solved the problem by removing the blog, migrating five or six traffic-driving posts into authoritative articles on the main site, and redirecting roughly 100–200 weaker URLs to relevant category pages. The result was immediate and measurable: organic traffic rose 4.93%, organic transactions increased 4.65%, and organic revenue jumped 32.12%, with sustained gains over time.

CB World