Inflow
43 Case Studies
A Inflow Case Study
Atrantil, a digestive supplement brand selling through eCommerce and retail, came to Inflow looking to scale paid social and paid search without running afoul of strict health-and-wellness advertising rules. The company needed a responsible way to grow revenue while maintaining CPA and ROAS goals across both branded and non-branded campaigns in the U.S. and Canada.
Inflow implemented a “See, Think, Do” paid social strategy and cleaned up paid search accounts by fixing tracking, optimizing branded campaigns, launching Shopping listings, and refining non-branded targeting and bidding. The result was major growth for Atrantil, including a 128% increase in overall revenue, a 318% increase in Facebook ads revenue, a 109% increase in ROAS, a 258% increase in PPC revenue, and a 177% increase in PPC conversion rate.
Anthony Scott
Director of Digital Operations