Case Study: Midtown Athletic Club achieves real-time business insights with Infinum

Midtown Athletic Club improves real-time insights with Infinum and 5x daily data refreshes

Midtown Athletic Club, a network of high-end fitness clubs, was hindered by an outdated and difficult-to-use data platform that resulted in low adoption. They approached Infinum to design and develop a custom business intelligence platform built in Microsoft Power BI to gain real-time insights and improve their operational performance.

Infinum delivered a centralized Power BI platform that provides real-time data refreshes and role-based dashboards, empowering all levels of staff with clear, actionable insights. The solution included an AI layer for plain-language summaries and led to widespread adoption, turning complex data into a tool for motivation and informed decision-making across the Midtown Athletic Club organization.

Midtown Athletic Club