Case Study: CUPeople achieves co-branded marketing success and streamlined HCM services with InfinityHR

With the Desire to Co-Brand, a Budding Partnership Begins to Flower with CUPeople

CUPeople, a niche HR services provider for credit unions founded in 2000, needed a partner to deliver an HCM system, payroll servicing and help with joint marketing to grow brand awareness without overstretching their internal resources. They turned to InfinityHR for its HCM platform, payroll services and co‑branding support to fill those gaps and scale their client offerings.

InfinityHR established a six‑year partnership that included assigning a dedicated service manager, co‑branded videos and whitepapers, and a joint rollout of InfinityHR’s modernized user‑interface content. The collaboration produced higher‑quality marketing materials, ongoing joint initiatives (video, whitepapers, conferences) and contributed to measurable momentum — InfinityHR reported 100% growth in new clients added in 2017 — while CUPeople praised the partnership’s value and execution.

CUPeople

Karen Hinton

V.P. Human Resources & Client Services