
Infinite Reality
17 Case Studies
A Infinite Reality Case Study
In 2022, Warner Bros. Discovery Sports and iR announced a four year, exclusive, Metaverse partnership. The first collaboration showcased the 2nd season of the UCI Track Champions League, providing enthusiasts with “The Ultimate Fan Experience”. Deployed in 3 months, the experience featured live streams, archival content, live data visualization, and video/audio chat functions, and set a new standard for sports engagement.