Case Study: Six Flags boosts Fright Fest results with The Infinite Agency

Six Flags drives $46M in revenue with The Infinite Agency

Six Flags faced the challenge of introducing its largest Fright Fest event, which featured partnerships with six major horror film IPs, and needed to reignite fan excitement for the 2024 season. To meet this challenge, they worked with The Infinite Agency on a marketing campaign.

The Infinite Agency's solution was to resurrect the brand's iconic mascot, Mr. Six, in a dramatic announcement that led into a series of terrifying CTV spots showcasing the new horror IPs. This strategy successfully blended nostalgia with new content. The campaign resulted in over 581 million impressions, 2 million clicks, and $46 million in revenue, making it the highest-performing Fright Fest in Six Flags' history.

Six Flags