Case Study: Bud Light Seltzer boosts awareness and engagement with The Infinite Agency’s 360 brand activation

Bud Light Seltzer lights up Las Vegas with The Infinite Agency’s 15,000-foot Fremont Street takeover

Bud Light Seltzer, a new product in a crowded category, faced the challenge of standing out and connecting with passionate music lovers to bring seltzers to late-night bars. To meet this goal, they partnered with The Infinite Agency for a 360 brand activation campaign.

The Infinite Agency's solution was a multi-faceted campaign that included karaoke bar activations, a fan-voted artist sweepstakes, and an immersive takeover of Fremont Street in Las Vegas during a major music festival. This strategy successfully drove awareness, engagement, and consideration among the brand's target audience by tapping into their shared passion for music.

Bud Light Seltzer