Case Study: Tyk achieves 57% higher marketing efficiency with InfiniGrow

How Tyk Increased Marketing Efficiency by 57% Using Infinigrow for Revenue Marketing Reporting and Data Analysis

Tyk, an API management platform, wanted to better understand how its marketing efforts influenced deals, ARR, and pipeline. Before working with InfiniGrow, the team relied on single-touch attribution, struggled to measure account-based marketing in a contact-based funnel, and spent significant time reconciling reports across multiple teams and KPIs.

Using InfiniGrow’s revenue marketing reporting and data analysis platform, Tyk rebuilt its marketing funnel around account grouping and unified account, deal, and contact journeys without changing its CRM. With InfiniGrow, Tyk increased marketing efficiency by 57%, improved cost efficiency by 28%, raised marketing impact by 42%, reduced cost per deal by over 30%, and saved about 40 monthly hours on reporting and analysis.

Tyk

Philippe Ruttens

Chief Marketing Office