Case Study: Fashion Retailer Company boosts app engagement and sales with Infillion’s location-triggered push campaigns

Fashion Retailer Company - Customer Case Study

Fashion Retailer Company, a specialty fashion retailer, wanted to increase app open rates and overall app usage by moving beyond batch-and-blast push notifications. They needed a better way to engage customers at the right moment and improve time spent in the app.

Infillion used its location-triggered mobile marketing technology, including custom geofences around retail locations, to deliver relevant push notifications and in-app experiences featuring deals and new products. The campaign drove a 31% increase in time spent in app, 2x–5x higher open rates, a 30% open rate for location-triggered campaigns versus 4% for non-location campaigns, and an additional $15K–$30K in sales lift during short weekend campaigns.