Case Study: Casper drives store traffic with Infillion

Casper - Customer Case Study

Casper worked with Infillion to promote a new pop-up store and drive awareness and foot traffic. Their challenge was reaching the right audience in dense retail areas while accurately determining whether visits were to Casper’s location rather than nearby stores.

Infillion used geo-defined rich media mobile ads, geofencing, and a beacon at the pop-up to measure real-world attribution and store visitation. The campaign delivered a 15.7% lift in store traffic, averaged a $7.53 cost per visit, and recorded an average dwell time of 47 minutes, showing strong engagement and efficient incremental impact.

Casper