Case Study: a large healthcare and wellness company achieves faster reporting and better inventory turnover with Inferenz's data modernization and Marketlo™

Data Migration and Modernization for a Leading E-commerce Platform for Health & Wellness

Inferenz partnered with a large healthcare and wellness company that was struggling with a fragmented legacy DB2 system. This outdated infrastructure scattered data across their ERP, marketing, and pricing systems, leading to a lack of unified insights, poor campaign conversions, and inefficient inventory management with frequent stockouts.

Inferenz addressed these challenges by modernizing the client's data landscape. Their solution involved migrating to a Snowflake data warehouse, integrating siloed sources, and deploying predictive analytics for inventory optimization. Leveraging their proprietary Marketlo™ platform for customer segmentation and targeting, Inferenz delivered significant results, including a 15% reduction in marketing spend, a 20% improvement in inventory turnover, and 50% faster reporting.