Case Study: Signal Theory achieves 93 million video views and 100% positive social sentiment with Infegy Atlas (Infegy)

Signal Theory unlocks the power of social listening to drive engagement for farm equipment manufacturer

Signal Theory, a human-centered marketing agency that combines behavioral science and data-driven insights, was hired by John Deere’s Agricultural Division to better connect with current and future consumers. The team developed an emotionally driven initiative highlighting female farmers, centered on a video designed to resonate with customers, and needed to understand real-time audience reactions across social channels.

Using Infegy Atlas for social listening and audience insights, Signal Theory tracked responses and shared actionable sentiment data with the client. The video earned nearly 93 million views, achieved 100% positive sentiment, and continued to generate four to five mentions per day a year later. The campaign led to expanded work—including a second video—and prompted Signal Theory to adopt Infegy Atlas as a best practice across its client roster, supported by training and ongoing partnership.

Signal Theory

Samantha Scantlebury

Senior Director, Brand Strategy