Case Study: Collectively protects clients and drives growth with Infegy Atlas

Protecting clients and driving growth with crisis-response social strategy

Collectively, an award-winning influencer marketing agency, faced sudden cultural crises in 2020 — COVID-19 lockdowns, BLM protests and a fraught election — that made social channels highly sensitive and put client content at risk. The team needed fast, reliable brand-health insights, data to validate pause-or-play recommendations for sponsored content, and visibility into how other brands and agencies were responding in real time.

Using Infegy Atlas, Collectively built a crisis-monitoring methodology that tracked trends, hashtags, sentiment and historical benchmarks to inform data-backed content pauses and resumption timing. The practice expanded the agency’s social listening offerings, strengthened client relationships, and drove business growth throughout 2020 and into 2021.

Collectively

Allen Mao

Associate Director of Strategy