Case Study: Lumanity achieves deep metastatic breast cancer patient journey insights with Infegy Atlas

Lumanity uncovers elusive patient journey insights

Lumanity is a health-care communications agency that combines scientists, communicators, creatives and analysts to accelerate access to medical advances. For a pharmaceutical client developing therapies for metastatic breast cancer (MBC), Lumanity needed to isolate the distinct patient and care-partner voice online—but conversation was obscured by finance/investment chatter and the broader “Pink Movement,” and manual filtering was time-consuming and risked losing context.

Using Infegy Atlas (including its Narratives clustering, IAB taxonomies and Boolean filters), the team cut through the noise to identify a qualified MBC dataset—about 5% of overall breast cancer conversation—and uncovered an active, engaged TikTok community, a distinct MBC lexicon, and four core patient-need themes. Those insights shaped authentic messaging and patient-journey understanding for the client, and social listening/activation work now represents over 20% of Lumanity’s business, outpacing paid search.

Lumanity

Jackie Singley

Head of Engagement and Innovation