Case Study: Golin achieves award-winning, data-driven PR campaigns with Infegy Atlas

Leveraging social listening data to plan award-winning campaigns

Golin, a global public relations agency, faced a common but critical problem: gaining unbiased, audience‑specific insights from hard‑to‑reach social channels to measure the customer journey. Traditional listening tools relied on proxies like Twitter and couldn’t capture conversations on platforms such as Instagram and LinkedIn, leaving gaps in planning, competitive intelligence, and measurement.

By adopting Infegy Atlas, Golin gained access to elusive social datasets and historical metrics that supported planning, KPI setting, competitive benchmarking, and real‑time campaign tracking. The platform enabled data‑driven strategies and mid‑campaign course corrections that produced stronger client outcomes and award‑winning work—helping the agency secure industry recognition and deliver measurable, insight‑led campaigns.

Golin

Jonny Bentwood

Global Head of Data & Analytics