Case Study: Whispr Group achieves 70% Instagram growth in 5 months with Infegy Atlas

Growing client’s Instagram following by 70% in 5 months

Whispr Group, a New York–based market intelligence firm with an AI-driven insights platform, teamed with Infegy Atlas to support a beauty-industry client that needed data to shape a social marketing strategy. The brief was to grow the client’s social audience and refine messaging for the brand’s true consumers by delivering actionable insights from Instagram, Pinterest, and TikTok.

Using Infegy Atlas’ broad channel coverage, query tools, linguistic analysis and Source Bio audience data, Whispr delivered 11 actionable insights to the client’s marketing agency — including consumer-specific language and a spike in demand for a niche product. Those insights guided targeting and messaging that grew the client’s Instagram following by 70% in five months and led to subsequent revenue increases.

Whispr Group

Mariel Ayar Médoc

Head of Digital Insights, North America